How Can We Increase
Engagement?

Problem statement:

To drive engagement, a delicate balance has to be achieved between strategic planning and effective content management.

Key Issues:

• The brand struggled to get engagement on its advertising
• As a result, the conversion rate was very low
• Brand recall was noticeably low

Objective:

To drive awareness and engagement for Moozoom across social media and increase conversion.

What We Did

• Developed and executed a social media marketing strategy with a focus on creating relatable and easy to digest content
• Developed and executed a performance marketing strategy to increase conversions

Platform Category: Social Media