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Digital marketing – two words that encapsulate a whole world within them. When treading into the world of digital marketing, it may come across as a confusing and unending universe (yes, much bigger than Marvel), however, there is a good reason why every brand, business, the next-door neighbor is jumping on the social media and digital marketing wagon. If you are on the edge about taking the leap into digital marketing or just looking for a good read on digital marketing facts, we got you covered! From mind-boggling to simply unbelievable, here are our 15 facts about digital advertising that are sure to surprise you!
There are 5.1 Billion active internet users:
With more than half the world on the world wide web, your work is half done for you, since you can practically reach your entire target audience with just a few clicks. And that’s exactly why this fact is so entwined with digital marketing – your content – everything that you put out – has the potential to reach as many customers as you want, and more. If targeting is done correctly, your digital marketing efforts can help you generate all your business and revenue returns.
As of 2021, over 80% of the worldwide population has access to smartphones:
Now, let’s focus on the boon that is smartphones – with 80% of people browsing the internet on their phones, you can see how digital marketing efforts, mobile-optimized websites, and apps are doing wonders for businesses.
Over 90% of adults keep their mobile phone with them as much as they can:
Now, what does this mean for you? With 90% of people refusing to part with their phones, it is clear that their daily activities revolve around their smartphones. Work calls, yoga sessions, logging calories, working on documents, booking tickets, ordering groceries, getting a cab – you can see how this list goes on. So no matter what business you are in, you will likely benefit from people finding you on their phones.
93% of all digital interactions or sales begin with a search engine:
“Can you say the three magical words?”
“Search Engine Optimization”
If 93% of sales happen through search engines, you can see how you can benefit from search engine optimization. If you are still in two minds about SEO or feel that it’s some spell from a wizarding world, you will be glad to know that it is very much real, very much effective, and our very own wizards can make magic for you with the you-guessed-it magic words!
96% of all Google searches are four or more words long:
SEO is not about finding somewhat relevant words – this number shows us that it’s about finding the right combination of words. While ranking for generic terms may get difficult, you can strike success by choosing well-researched long-tail keywords that are relevant to your brand or service. People today know what they want and they are not afraid to ask (Google) for it.
95% of search traffic goes to the first page of Google:
It isn’t far from the truth when people say the best place to hide something is on the second page of Google. As you can see from the numbers, this is a justified observation and reiterates just how important SEO is for your brand or business. If you don’t rank on the first page, you will likely be missed.
77% of people buy from brands on businesses that they follow on social media:
For all the evils of Tinder Swindler and the likes, there is a certain level of trust that people exhibit in their behavior when it comes to brand recall and brand image on social media. Whether they bought your product and then followed you or found you on social media and then bought your product, they are likely to become the brand ambassadors that you want by generating brand loyalty.
74% of people are more likely to reuse a website that is mobile-friendly:
With most people browsing on their phones, it’s no surprise that 83% of users expect websites to load in under 3 seconds. With mobile-optimized websites or even app versions of the website, you are likely to reduce bounce rate and increase subscribers, customers, etc.
58% of adults check their emails first thing in the morning:
And nobody wants a spam email! So take the time to personalize the headlines and the content and include a video if you can – these are all the best practices for email marketing.
Social media has 3.2 billion users every day!
If we haven’t made it clear already, social media marketing is a big and significant part of digital marketing. In an age when people are using social media to stay connected, get information, make important purchase decisions and more, it is only natural to have a good visibility on the same.
Content marketing costs 62% less than traditional advertising & brings in 3 times the leads!
Content, in any form, has uses that are multifold. From optimizing for ranking to informing people to solving queries – you name it, and the content will have a way to do it.
500 hours of videos are uploaded to YouTube every minute:
If you think video ads and content is not your genre, it’s time to think again. Nothing captures the imagination better than video and research have shown that video content has been more effective in creating brand recall than simple text!
93% of businesses said they got sales from a video on social media:
To drive home the point, if you are not doing videos, it may be time to rethink your digital marketing strategy. Apart from explaining your product or service in detail, videos can also be used to drive sales through demos, testimonials, and much more.
Social listening is the number 1 tool used by marketers:
Social listening is when you deep dive into what the world and your competitors are doing to stay in the game. It’s a good way to find out what’s trending and what’s working for others in your industry.
64% of users click on a Google Ad while shopping online:
While organic ranking is definitely the aim, opting for paid ads on Google is another way to ensure visibility and sales. Most people will click on the first 3-4 results when they search for something, and if your ad shows up, you are in for a conversion!