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Great content lies at the heart of every successful digital marketing campaign. The creation of excellent content should be combined with superlative marketing to yield the best results. Content marketing is a dynamic field and the trends keep changing with evolving audience preferences. Digital marketing agencies try to keep abreast of the changing trends and adapt quickly for the best outcomes. Here is a list of five content marketing trends that can inspire your next campaign and make it a winner.
Guest blogging
Guest blogging on other websites with backlinks to your own can work wonders for your brand as it raises brand awareness and drives new traffic to your site. Playing with new content formats, repurposing existing content, and using all avenues to create new audiences for your brand can assist in improving your bottom line by generating more leads and conversions.
Tailor your content to meet audience needs
Today’s customers are highly aware and demand personal attention. They are quick to reject general content if they don’t find relevance. Personalized content helps to improve the overall customer experience. They improve the return on investment by increasing engagement and improving leads.
Focus On Audio/Visual Content
Images, audio, and video content have constantly attracted more views. A recent survey by Hubspot confirms that video content receives higher responses and generates a better return on investment. This trend is likely to continue in the near future as brands are actively switching to this format. Short videos are trending as the attention span of viewers is very low and brands are using this to create interesting snippets.
Similarly, audio content in the form of podcasts, Clubhouse, and Twitter Spaces is gaining ground as a platform to reach a new customer base and increase its reach. Investments are set to increase in this space as digital marketers see a high potential in this medium.
Rise of technology-based content
The use of new technologies like Augmented Reality and Virtual Reality is being used by brands to create more immersive experiences. They allow customers to try out the products virtually before making a purchase. Another feature used on most websites is the chatbot which uses AI to engage with the customer, help them navigate the site, check out options and help them with decision making. Chatbots are more efficient and effective compared to traditional customer representatives as they can service customers better based on their requirements. AI technology is set to enter into content marketing helping businesses to devise better strategies that save time and money and enhance customer experience. Artificial Intelligence can help in the creation of optimized blog posts, data analysis based on pattern recognition, chatbots for site navigation, plagiarism detection, and grammar checks. This can be used to create personalized experiences for customers. Brands are experimenting with AI for creating advertisement copy, creating buyer personas, etc and this trend should fire up in the coming days.
More focus on Voice search and Long Tail Keywords
With the huge success of smart devices like Alexa and Google Home, voice search is becoming an integral part of digital marketing strategy as brands are incorporating long tail keywords that can be found easily via voice search. Content needs to be modified via SEO optimization to help in voice search. Make sure to include long-tailed keywords that are likely to feature in a voice search so that your content features in the top search results.
Wrapping Up
Staying alert and adapting to the latest content marketing trends can give your next campaign a new lift. Digital marketing requires careful and constant monitoring of ever-changing customer preferences. Brands that are ahead of the learning curve and who experiment with new technologies and formats to give their target audience a great audio-visual experience tend to gain in the long run. The secret is to have a fluid strategy that can adapt to changing dynamics and make the necessary changes. Team Pumpkin is a 360-degree digital marketing agency with offices in Mumbai, New Delhi, and Bengaluru. It has an extremely skilled and resourceful talent pool that can handle all the content marketing requirements of a brand, be it an established one or a new startup. The diverse and out-of-box strategies that it adopts to market its content have won the agency several accolades over the years. To stay ahead and create path-breaking content marketing trends, you can check out Team Pumpkin.