Say Hello!
Scroll
Hello there! If you’re a brand, where would be the best place to promote yourself? Well, the answer is obvious right, it’s social media but which social media platform and why?
There are multiple social media platforms out there to build a presence for your brand and promote it effectively. Figuring out which social media platform would be your key to success is a loop one needs to get out of.
Social media platforms usually tend to have common features, for instance now Facebook also added disappearing pictures feature over Whatsapp which was firstly introduced by Snapchat, hashtags are booming more over LinkedIn and Instagram than on Twitter and many more as such. Although there are similarities over a variety of social media platforms, the users tend to use Instagram more than any other social media platform.
Why Instagram?
Instagram has got a better content display which allows you to create pictures and videos far better and more effectively than on Facebook or Twitter. It’s completely clutter-free user interface attracts a lot of customer engagement. Not to forget the recently added features on Instagram which sets a benchmark for all other social media platforms out there, which are:
– Collaboration:
This feature allows a user to invite another user under the tag feature for allowing the inviter to share his content over the invitee’s page and with his audience leading to greater engagement and exposure!
– Reel insights and Reel length
Reels were introduced over Instagram in 2020 and in just 1 year they overtook Tik-Tok to become the most engaged short video maker over social media. They recently updated Reels with not one but two new features. The first feature being, Insights i.e. brief explanation from whom and how much has the reel explored and provided reach. The second feature being the Length of the Reel being extended from 30 seconds to 1 minute resulting in an increased engagement rate.
– Date range
Instagram made the search process for the content more efficient by adding the filtering out feature on the basis of date. Now one can lookout for a specified date content hassle free and without putting an awful lot of time into scrolling till the date they desire.
Practically it’s not possible for a brand to stay updated with the marketing trends and look after the business operations and that is the reason why a digital marketing agency is required to look after all the digital well-being of the brand.
If you are looking to take your brands to new heights through social media then Team Pumpkin is your to-go agency. Based out of Mumbai with branches in Delhi and Bangalore, is an integrated marketing agency, run by creativity and fueled by technology. It has been in the industry for almost a decade now. It is an agency with passionate talents who are driven towards creating impact through their work, by creating impactful campaigns and projects to flourish the brands over social media.
Team Pumpkin has worked with over 200+ brands across the globe and is known for its social media marketing services alongside the complete digital marketing services that it provides.