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If you have a business, product, service, or anything that you would like to market, you likely have or are planning on building a website. A website will act as your digital storefront, which can drive in much of your organic and paid search traffic, thus making it an important asset for your business. However, in today’s digital world, it is not enough to build a website and let it run its course, one must constantly work on it, to rank it higher on search engines. After all, when so much of the traffic is driven by search engines, one must not only rank but also preferably rank on the first page of search results. So here are our top 10 tips to increase your website’s ranking!
Track, Analyze, and Adapt:
Simply working on some SEO best practices and hoping for results may work temporarily but for long term and continued results, it is important to continually work on your web pages. This includes using analytics to track what is working and what isn’t for you. While there are some universal good practices, when it comes to SEO or search engine optimization, nothing beats tracking and analyzing your own data and working more on what’s driving traffic and quality traffic.
Optimize your images:
Visual content – videos, infographics and more always catch the eye but there are more ways than one to optimize this content, to help your website rank higher. Use the right format and size to optimize the images, use alt tags, image descriptions, and image names to give search engines better context, use original images and make sure your visual content is both contextual and relevant to what you do.
Optimize existing content for SEO best practices
When talking about website ranking, it is imperative to talk about SEO best practices. However, instead of trying to redo the website all over, try focusing on your existing content and work on how to customize it to suit SEO best practices. Using the right keywords, making use of long tail keywords, optimizing content for featured snippets etc. are some ways you can fix your existing content, before creating new content.
Generate high quality and relevant content:
Nothing is more disappointing than finding your way to a website only to find that it is not what you were looking for – we are all too familiar with bounce rates and the impacts of clickbait headlines that do not justice or provide any value. Your target audience will trust you and use your services if you can generate trust, give valuable information and overall make the consumer’s life better by offering a solution to a problem. And all this can be done by providing relevant and high-quality original content.
Optimize website for mobile
With over 80% of people browsing on their smartphones, your website should be optimized for the mobile phone. From looking up places nearby, reading reviews to finding directions and online shopping – there’s nothing the smartphone can’t do when it comes to the buyer’s digital journey. Make sure your images are optimized for mobile, all CTA buttons are visible and practically everything is easily navigable on the mobile. It is so important that 74% of mobile users said that they were likely to reuse a website if it loaded perfectly on the mobile.
Improve website speed:
According to research, 83% of mobile and internet users said that they expected websites to load in less than 3 seconds. Heavy images, excessive flash content, server location and performance, dense coding, too many ads, and an outdated CMS are some of the many factors that can slow down your website. If you are outsourcing the work, look for an agency that also works on website development and design, to amp up your website speed.
Update the metadata:
Search engines use crawling to understand what a website is about and what its purpose. Metadata enables the webmasters to tell the search engine what the page title is and this information can be cross-referenced with the search query to produce the most relevant results. While the title metadata is the most important part, also make it a point to optimize your description metadata (which acts as an elevator pitch of your brand) and your keyword metadata.
Optimize website for voice search:
With over 60% of people choosing to use voice search on their smartphones, your website will benefit greatly by being optimized for voice search. Voice searches can find your website if you include likely voice searches in your website. Ensure that you use a conversational tone, rather than just plugging in the relevant keywords.
Optimize for local search:
46% of Google searches are centered around looking for local information. While working on your website’s SEO, do remember to rank on local listings, etc. if you want your target audience to find you in their area. You can do this with a Google business profile, making sure that the information like contact and direction is accurate, creating location pages for the website, responding to reviews, and also ensuring that local web directories are consistent all across as well as with your website.
Generate more backlinks:
While you can work diligently on your website to optimize it, there are a few external factors that can contribute greatly to your website’s ranking score. And one of the factors is external or back-linking – you can generate more backlinks by creating genuine, relevant, and share-worthy content that people would like to link to organically. If you are backlinking, make sure to use descriptive phrases with keywords while creating a link. This is a great way to build trust and gain an authoritative status in the industry.