Say Hello!
Scroll
India has over 500 million smartphone users and according to a Deloitte report, this number is expected to cross a whopping 1 billion over the next 4 years. On average people spend 4.7 hours on the phone every day (A report by the Times of India). This has made mobile a revolutionary digital marketing tool in recent years. Brands are vying with each other to capture eyeballs by designing content that is perfect for the smartphone. Ignoring this impactful tool could prove detrimental to your overall digital marketing strategy. Here are a few tips on how to leverage mobile marketing and make it improve ROI for your business.
Make the mobile screen your friend
Considering the amount of time people spend staring at the smartphone screen, it is important to create content that is mobile-friendly. Data connections should be faster and the content should load easily on the mobile device to retain the attention of viewers. If it doesn’t load within 30 seconds, viewers are likely to exit. Redesign web pages to fit the mobile screen and make navigation easy. Keep the content the same on mobile and website since search engines pull data from the mobile site and it may affect rankings. Reduce popup ads and improve the user experience by having relevant information on the home screen.
Ride the video trend
It makes sense to ride the video trend as the audio-visual content has a larger audience. People lap up the short video content as it is eye-catching and conveys information in an interesting manner. It is cost-effective and offers a high return on investment if the viewing statistics of the last two years are anything to go by.
Keep it short and sweet
In today’s fast-paced world nobody has time for long-drawn content though that is preferred for search engine optimization. Bifurcate long content into short chunks. Use smart infographics to share information. They are visually appealing and can be read quickly.
Manage social media
Brands have to manage their social media presence by posting relevant content regularly and keeping the target audience engaged. You will need to identify the target audience, create tailored content to promote your business, and track the response by using key performance indicators. Build a rapport with your audience and get them to participate via interactive posts.
Advertise on mobile apps
Display ad networks can assist in promoting your ads to targeted customers. The advertisements could be in the form of banners or integrated with the mobile app or short video ads. They can pop up on the mobile apps of potential customers and result in lead generation.
Use the SMS
This is the direct way to approach customers via mobile device as text messages are most likely to be read immediately. This is a convenient way to keep the audience informed about upcoming offers, specials, product launches, etc. You can also use MMS to add images or a video to generate more interest.
Push notifications
Push notifications are ads that can be clicked on that pop up on the user’s device when they are online. Android devices are set to receive notifications by default while IOS devices have to opt to receive notifications manually. Make sure you segment your audience and tailor the notifications. The use of visual content will improve the response rate to these notifications. It is important to time them right for maximum impact. Make sure you use powerful content and a strong call to action.
In-app messaging
This is a useful feature that can contribute to the engagement and retention of users. Onboarding messages can provide useful information about the app features that can help new users to navigate the app.
Use call extensions
Adding a phone number to a google ad makes it far more effective as users can click on the ad or call your business. It is possible to have the phone number appear only when your business is available to receive the call.
QR codes
The mobile phone camera is used to scan QR codes that can take the user to the brand’s website. QR codes can be a useful tool in mobile marketing as they can be used to direct customers to the website, call up the business, display the business location, drive customers to the social media pages, download the app, etc, and access promo codes, etc.
Augmented reality – As real as it can get
Augmented reality has made it possible to simulate experiences before the real purchase. For instance, the IKEA app has a feature that can let you superimpose furniture onto a picture of your room to see how it fits in with the surroundings. Such features can enhance the user experience and enable them to make faster and better decisions.
Wrap Up
As with all other digital marketing strategies, it is critical to know your audience well and create tailored experiences for mobile marketing to be a success. It is important to track the metrics to have a grip on the outcome and tweak the strategy if need be. Make sure that the content provides a uniform experience across all devices. Team Pumpkin is a 360-degree marketing agency that focuses on providing a complete digital marketing strategy to its customers. Mobile marketing in digital marketing requires dedicated time and resources which the agency is able to provide to its diverse client base. You can check out the website for more information about their services.