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3In today’s digital world, the workforce needs to possess digital competencies to improve organisational efficiency. The dependence on digital skills like email, WhatsApp, GoogleDocs and virtual meetings has grown by multiple folds as they cut down routine tasks by making the process smooth and seamless. Digital skills help everyone to stay on the same page at all times and promote effective and timely communication, which is the bedrock of organisational success. It is the responsibility of the top management to drive the digital culture across the organisation using a top-down approach. If the leadership is agile in adapting to the new technology and proactive in usage, it is bound to seep into the organisation’s culture and be woven into the corporate DNA.
What are the 3 effective ways to transform the digital skills of your workforce?
Before you start transforming the digital skills of your workforce, you must do a fair assessment of the status quo. Take time to figure out what kind of software and apps can make functioning simpler. Do you need software for trend analysis? Do you need to track time and productivity? Start with routine processes and see where you stand and what you can do to improve the speed, efficiency and effectiveness of the process. How can you enhance your sales, customer interaction, automation and digital marketing efforts? Do you have the right kind of people to handle this technology? Draw up a plan based on the current situation and future needs and how you will bridge the skill gap. You will need to work out how employee skills will be developed. Will you be organising internal training programs or enrolling them in external courses? Will you have weekend workshops or retreats where team-building exercises can take place while new skill sets are absorbed?
If you treat individuals like machines who can be programmed to deliver like robots— it will not work. If you push the wrong buttons, you will end up upsetting their morale, and this can have adverse outcomes for the organisation. It is best to enroll the employees so they can manage the shift better and handle the emotional challenges of the transition. It is essential for the management to understand the new skill sets and qualities required to master the demands of the new role and monitor the progress along with the emotional aspect of the transition. Once you provide support and encouragement to employees and provide them with the right learning environment, it is easy for them to adapt to the new technology and enhance their digital skills.
Digital transformation in an organisation is an important decision that changes the organisation’s mindset and culture and needs to be driven from the top. Those companies where the top management is tech savvy, have adopted a digital-first approach and lead by example are showing a 48% rise in revenue and market valuations, according to an MIT Sloan Management Review. Enrolling the Human Resources Department to drive a structured change across the organisation and taking all employees on board will help them be equipped with the latest digital skills that make communication and workflow so convenient and seamless. Investing in your employees and empowering them is the best way to retain them.
It is important to keep employees abreast of the latest technology, especially since it is quickly evolving. Training your employees on the latest digital tools and focusing on the ones that are most needed in their scope of work will help them deliver better results and stay ahead of the learning curve. In today’s hybrid workplaces where employees are offered the flexibility to work from anywhere, it becomes essential to be digitally literate to manage work, use Google Docs and Microsoft Office tools, email, Google Meet /Zoom, WhatsApp and so on. Digital marketing skills need the use of several data analytics tools to manage client accounts and monitor the progress of digital marketing campaigns and content. Equipping employees with the latest digital skills will help them develop professionally and create a sense of belonging. An organisation that builds its employees can always count on their loyalty and retention.
In Conclusion –
A digital marketing agency needs to stay on top of the latest changes in technology and trends so that it can manage the marketing needs of brands in a fast-evolving business environment where customers’ needs, preferences and how they access information are constantly changing. In a dynamic environment, digital marketing agencies must stay ahead of the learning curve when it comes to cutting-edge technology, as it could make all the difference to digital marketing efforts and outcomes.
Team Pumpkin, a
360-degree digital marketing agency that has recently completed a successful
decade, prides itself on training its employees on a regular basis and
maintaining a storehouse of skilled resources who can focus on out-of-the-box
thinking and deliver wonderful results for their clients. To know more about
Team Pumpkin’s offerings, you can visit their website.