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The three letters that decide the fate of your content on the internet are SEO or Search Engine Optimization. This is the tool that can make or break your brand by moving your content up or down the search results ranking. Google regularly releases SEO updates that detail the new changes in the algorithms. It is important to be aware of Google SEO updates and tweak your content accordingly else you may end up moving down the ladder which won’t do any good to your business. So what are the important points one should look out for?
It always boils down to the quality
All said and done, quality speaks for itself and remains the first determining factor for ranking success. This was the trend in 2021 and is expected to continue in the future simply because there is no substitute for top-quality relevant content to boost the ranking of your website. That’s the only way to get visitors to your website and make them stay for a while. The purpose of the content should be to offer useful and concise information that can engage the customers at the right time.
Get as local as possible
If your business serves a particular geographical area, make sure that you optimize your content so that the location is clearly visible. Your website should have your address including city, state, and country so that it comes up higher for relevant searches. This will help you pack a powerful punch given the strength of eCommerce. You should keep in mind how people are likely to search for your offerings and fine-tune your content to match them. This will ensure that Google ranks your site higher in case of localized searches.
Be authentic and reliable
Make sure you build an environment of trust and reliability. Brands should focus on developing original content that gives a true and fair picture of their offerings. Don’t make false claims and back up your statements with statistics and facts from trusted sources. You should establish an element of credibility with your target audience so that they can genuinely trust you and try out your offerings. Avoid creating fake reviews and testimonials. It doesn’t take too long to figure out who is who in the digital space and your image can take a beating if caught on the wrong foot.
The User Experience is the key
At the end of the day, it is all about creating happy users. A website that offers a great user experience deserves to be ranked higher. This is true for both mobile and desktop websites and will be the most important ranking factor. Google uses Core Web Vitals to figure out the existing page experience and ranks websites accordingly. For instance, if a user is using a mobile device for a search, Google will rank the results based on mobile friendliness. So, if your offering is the best but your website isn’t mobile-friendly, you run the risk of featuring lower in the result rankings. Google gives great importance to mobile indexing and ranking of web pages so make sure you offer a great mobile surfing experience.
Organized Data
Nobody likes a cluttered home and the same goes for a website. For a website to feature higher on the rankings, it should be easy to navigate. When data is structured and linked to meta titles and meta tags with relevant keywords, it becomes easier for search engines to return accurate results. This can play a critical role in driving more traffic to your site and increasing your click-through rate. Google lays more importance on the personalization of websites and providing clear, reliable solutions to issues. This will help you rank higher.
Customized for Voice Search
Since mobile devices are being used more frequently for searches, voice searches have gained precedence globally. To rank higher on search engine results, businesses need to implement Voice SEO on their websites. The use of long-tailed keywords containing the most commonly used phrases for questions would be perfect for optimizing content.
Use of Video SEO
It is a matter of common knowledge that video content has more acceptance than other forms of content. More than 90 minutes of video content is consumed on average globally which makes it clear why brands should focus on crafting optimized video content. This may keep your target audience engaged and help you rank higher as well.
Long-form content can be your ally
Publishing relevant content that exceeds 2000 words can actually help you rank higher in search results. Of course, you need to make sure your content is authentic and reliable and draws on trustworthy sources. It should help to solve the issues of the user and keep your audience interested.
AI-Generated SEO
Tools like Jarvis, Headline, Copy, etc are helping content writers create SEO content faster including meta descriptions and tags. Though it may not be a complete replacement for human content, it could come close and help site content rank higher.
Wrap-Up: SEO companies in India would do well to make note of the periodic SEO updates from Google and use the information for optimizing content for their clients. It is important to know your target audience and tailor your content according to their needs. If you are looking for an SEO company in India or more specifically an SEO company in Bangalore, you can check out Team Pumpkin. It is a fully integrated digital marketing agency that offers SEO services to its clients. It has a team of skilled SEO professionals who are tuned in to SEO updates from Google and help to create SEO-optimized content for you that can help improve your search result page ranking.