Guideline for beginners on how to start Social media management

Did you know that as per a study by Hootsuite over 90% of the world population who have access to the internet use social media? That’s a whopping 4.2 billion people out there who can potentially view your content. How do you use this to your advantage? What can you do to improve your brand’s visibility and tap into this vast audience? Well, Social media management can help you get there. So what does social media management involve? How does a social media management platform operate? Let’s delve into the answers for these and more.

What is social media management?

Social media management involves understanding the target audience’s psyche, creating relevant content that can engage them, using tools to drive traffic to the website and finally improving the bottom line. It involves building a tailored strategy to manage the brand’s presence across social media platforms.

What do you mean by a social media management platform?

A social media platform is a secure tool that enables brands to manage their social media presence across multiple platforms and devices. This is used to post, monitor and track the progress of social media content and manage all activities from customer service to lead generation.

What are the benefits of social media management?

• Audience Growth – You can focus on building your audience by posting relevant content and interacting with them. It takes some time to understand the needs, tastes and preferences of the target audience and tweak your content accordingly. Once this is figured out, the future becomes a cakewalk.

• Raise brand awareness – Proper social media management will help you enhance the visibility of your brand. By highlighting the special features of your product offerings through engaging videos and interesting audio-visual content, brands can educate their target customers and increase traffic to their website.

• Cost-effective method – Social media can be used on any budget that you want which makes it the cheapest way to tap into the global audience. Social media is the most economical way to build a connection with your audience and grow your brand.

• Universal appeal – The world is literally your oyster when you use social media to connect with your audience anytime, anywhere. The geographical barriers are eliminated as you engage with your targeted customer segment around the world.

• Tailor your content – Social media management gives you the opportunity to study your audience closely, understand their likes and dislikes, and language preferences and help you create relevant content that would appeal to them.

• Establish a rapport – By staying in touch directly with your customer base, you can build trust and establish a rapport with your audience. These can lead to increased organic traffic and convert into sales over a period of time.

What does a social media management company do?

Brands can handle their social media accounts on their own by hiring a dedicated team of professionals or they can outsource the activities to a professional social media management company. Social media management companies handle the social media accounts of the business across platforms. This entails –

• Understanding the buyer persona
• Creating a social media strategy
• Building content calendars
• Establishing a distinct brand voice across platforms
• Listen to the social buzz to understand trends
• Tailor the content to suit the audience
• Run influencer campaigns
• Manage the paid ad budget
• Monitor the data analytics
• Make the necessary adjustments
• Stay ahead of the trend

Wrap Up

Instead of hiring full-time employees to manage social media which can be an expensive affair or hiring freelancers, it is best to outsource the entire activity to a professional social media management company. Team Pumpkin is a 360-degree digital marketing agency with offices in Mumbai, New Delhi and Bengaluru. They offer social media management services to brands and businesses in diverse industries. They have a talented pool of resources with the best creative minds who can think out of the box and come up with trendsetting ideas lighting up the internet. If you are looking for a social media management company for your business, you should check out the website https://teampumpkin.com/