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Your website is like your calling card. Wouldn’t you like to make a great first impression on your visitors? The average attention span of people today is very low and you may have around 10-20 seconds to entice them to stay on your page. Having an easily navigable website that has a clear call to action can help immensely. As an active business, you would like your brand to be visible to a wider audience and a good website helps you achieve this outcome effectively. Building a website and continuously improving it is the best way to stay ahead of the curve.
Here are a few tips you can incorporate to improve your website and boost organic traffic through web development.
Highlight your value proposition
Visitors to your website should know what they will be getting. It is best to add your mission statement outlining what your brand stands for and offers. This is the best way to let viewers know what you do and will help them decide to stay. Visitors appreciate clarity over anything else.
Keep your navigation smooth
Visitors need to find what they are looking for quickly or else they move on to the next page. Being ambiguous doesn’t help. It is best to be clear in stating what products/services you provide so that it pops up on search results. You should make sure you use keywords that are most relevant to your business and what people are most likely to look for. Nothing good comes out of being overly complicated. Keep it simple so that information is easily understandable.
Offer a clear CTA
Once visitors are on your website, telling them what to do with clear Call to Action text is important. Help them find what they are looking for. Guide them clearly through your website and help them take action. Use verbs that tell them exactly what they need to do. If it is an e-commerce website, guide them to the product catalogue and then to the checkout page. A clear CTA leads to quicker conversions and sales. Ultimately, this is the whole point of creating and maintaining a good website.
Let the message be loud and clear
Use bold colours for CTA buttons accompanied by font sizing that is easily readable for viewers. An uncluttered website with the right message that is loud and clear is more likely to yield positive responses. Remember, you may not get a second chance to make a good first impression on your target audience – so make sure every little detail is carefully considered when presenting the information.
Have a social media presence
In a highly digital world where most individuals spend a lot of time on social media, it pays to have a brand presence on the relevant social media platforms that your target audience is expected to frequent. Post updates regularly and engage with your audience. Social listening helps be aware of what is trending, what your customers are looking for, and what issues they may be facing. This can also provide opportunities for you to highlight how you can help them resolve their issues. Make sure the link to your website is also present so that interested individuals can click and visit for themselves.
Sprinkle your testimonials across your website
When was the last time you clicked on the testimonials drop-down on a website to have a read? People may not read them too often. That being said, they are still a powerful tool to convince prospective customers and it is in your interest to make them visible to visitors. Use testimonials where possible and sprinkle them across your website – be it a quote or video or something else so that new visitors can learn of the favorable experiences had by other customer experiences.
Make the website mobile friendly
Since most people are likely to access your website on a mobile device, it is imperative that your websites are optimized for mobile surfing. They should offer a great user experience similar to that on a desktop/laptop. Google’s latest mobile algorithm has ensured that mobile-friendly websites rank higher on mobile searches as compared to mobile non-friendly ones.
Use forms to collect data
If you are interested in collecting contact details of people who visit your site you can use a contact form. Display the contact form prominently so that visitors find it easy to sign up. These contact details are useful for email marketing so that you can send updates about your offerings to prospective customers.
Wrap Up
Nobody wants to visit a cluttered home page. Your website is your brand’s home and it is up to you to keep it well organized. This will make visitors feel welcome and feel like returning to the site again and again. Use web development services to make the necessary changes to your website. You can hire a full-time web developer or you can outsource the activity to a professional web development company. Team Pumpkin is a 360-degree fully integrated digital marketing company that offers all the digital tools needed to catapult your brand’s website to a different orbit. Go ahead and create your personalized calling card that will grab eyeballs in an instant.