How PPC Contributes To The Growth Of Your Business

Have you seen those ads which appear at the top of your search results when you search for any product or service? They are aimed at the quarter of the users who click through on the top search results. It helps your brand to gain quick visibility and often converts into sales. The quick returns on PPC ads have propped it up as a top digital marketing tool that can be used by all brands, old and new.

How does Pay-Per-Click contribute to the growth of your business?

The surge in traffic to your website

The use of Pay-per-click ads helps to drive instant traffic to your website with a high likelihood of converting into actual sales. While search engine optimization yields good results at a lower cost, it may take a long time to translate into sales revenue. PPC, on the other hand, can give you better results in a shorter time frame.

Raises brand awareness

Pay-per-click advertising helps to enhance the visibility of your brand and create a rapport with the target audience. This will help in building brand awareness with a high likelihood of converting into leads/ sales in the future. This can work wonders for a new brand that is trying to build an online presence. For example, if you type henna shampoo in the search bar, you will find Mamaearth right on top followed by Nyka, and so on.

Improves leads and conversions

When the same brand keeps popping up at the top of search results, the target consumer is bound to click to find out the details. More often than not, it creates a good lead that may soon convert to an inquiry. If you have an e-commerce website, it can even drive the viewer to your checkout and convert it into a sale.

Narrows down your target segment

It can help you narrow down your target audience into segments based on their age group, preferences, websites they visit, devices they use, other interests, etc. You have a better chance of conversion if you aim your ads at the right kind of customer persona.

Complement your SEO strategy

It is not necessary to pitch PPC against SEO. They are not mutually exclusive tools. They can be used in tandem to generate better results. As already mentioned PPC is a short-term 100-meter sprint while SEO is a long-term marathon. If you use the PPC tool at the outset, you will glean a lot of useful information about your target audience which will help you to frame your SEO strategy better.

Make data-driven decisions

The progress of PPC ads can be closely monitored to measure the effectiveness of your campaign. It will help you decide whether the return on investment is good enough or if you need to tweak your strategy to improve outcomes.PPC strategy allows businesses to run A/B testing and you can collect valuable insights that will help you run your business better.

Remarketing

You can use PPC ads to target those users who have previously visited your website or checked out your offerings. By aiming your ads at these users, you have a higher probability of conversions. You can remarket your products to these users. You can also target your existing customer base and upsell to them or interest them in other offerings in line with their previous purchases.

Aids social media management 

PPC campaigns can help you in your social media management by providing you with important data insights about your customer base.

Wrap Up

PPC offers you instant traffic with a high probability of converting into actual sales. This strategy provides you with an abundance of customer data that can help you build your long-term strategies. If executed well, PPC campaigns can be very effective for deadline-based strategies where you can target specific groups, in specific locations or on specific dates and attract them with your special offers. Since your payment is based on the number of actual clicks you are well in control of your budget and can prune it whenever the need arises.

PPC Services India is handled by several integrated marketing agencies and Team Pumpkin offers similar services in this space. At Team Pumpkin, Pay-per-click ads form part of the comprehensive digital marketing strategy for clients that are tweaked to meet individual needs. You can contact Team Pumpkin for more information.