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In a harmonious blend of technology and tradition, Tech Pepo powered by Team Pumpkin, in collaboration with ITC’s Sunfest Mom’s Magic, launched “Har Maa Durga” – an extraordinary campaign that transcended the boundaries of creativity and celebrated the divine essence of motherhood.
An inventive online platform curated by Tech Pepo, became the canvas where artificial intelligence beautifully crafted beloved mothers into the divine image of Goddess Durga. Each AI-crafted rendition is not just a visual delight but a cherished memento, capturing the very spirit of Durga Puja. Participants embarked on a personal journey as they transformed their mothers into goddesses through the AI tool. This unique experience turned ordinary moments into extraordinary celebrations, emphasizing the divine power inherent in every mother.
To elevate the campaign to greater heights, ITC’s Sunfest Mom’s Magic adorned one of Kolkata’s most renowned Pujo pandals with life-sized representations of 1008 mothers from the local community. Each avatar was transformed into an idol, and the idols were infused into the heart of the pandal. Along with this, a special aarti song was created that paid homage to Goddess Durga and all the mothers across the nation.
What was the impact of this campaign?
The impact that the campaign left was remarkable. About 17,000+ moms created their Durga avatar, and 84,000+ devotees downloaded the Mom’s Magic aarti song. The Pujo pandal that adorned the avatars of mothers was visited by 10 lakh people. Each mother, donning the avatar of Maa Durga, became a symbol of strength, grace, and love, embodying the divine spirit that resides within every mother.
“Har Maa Durga” transcended being just a campaign; it became a cultural phenomenon, intertwining technology, tradition, and the celebration of motherhood. The pandal, adorned with the divine avatars of 1008 mothers, served as a testament to the nurturing power of every woman. The campaign echoed through the voices of the community, with mothers expressing gratitude for being honoured in such a unique and grand manner. The joy, pride, and emotional connection resonated throughout, making “Har Maa Durga” more than just a campaign; it became a collective celebration.