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The main weapon in the digital marketing arsenal of any brand is Content. Great content can blast off a campaign while poor content can make it a damp squib. Mind-blowing content goes viral in no time if you can catch the attention of the right audience. If you are not focusing on leveraging your content, you should start now. You can use the checklist below to raise the level of your digital content marketing game.
Know your audience
Before you start designing your content you should have a clear understanding of your target audience. The language, tonality, type, and design of your content should align with your audience so that you can cater to their needs better. For example, if you are talking to the younger generation, you can use cool phrases and shortened forms while you will need to use business language if you are writing for a corporate audience. The tonality should also change according to the audience to build an instant connection. Your content marketing strategy should be tailored to suit your customer segment.
Do you have a strategy to market your content?
While running an important campaign, it is not enough to create great content. You should have a clear idea of how to market it. For that, you will need to create hype and build suspense before posting the actual content. You would need to do a series of teaser posts to raise the curiosity levels so that people are waiting to see the final post. You can run contests, send emailers, run interviews with the concerned people, and more to create excitement.
Is your call to action clear?
When you design a piece of content, the call to action should be clear. The purpose of the content is to get the audience to act in a particular fashion. A powerful call to action will goad the target audience to react in a specified way. Similarly, a catchy headline will catch the attention of viewers and force them to read on.
Can the audience perceive value in your content?
Before you write a piece, put yourself in the shoes of the audience and visualize the questions to which they are seeking answers. List them down and make sure your content offers answers to them. Unless the audience perceives value in the content it will not get any traction.
Can you get information about your readers?
If you could get to know who is interested in your content, you can serve them better. You can have a sign-up form to collect email addresses. Never underestimate the power of good old email. It is a powerful tool to send communication to a specific target audience. You can send valuable information regarding your business, upcoming offers, new product offerings, etc.
Do you use subheadings in your content?
Content with multiple subheadings has a better chance of appearing in keyword searches and is likely to be read by more people. It will drive more people to your website as they search for the various subheadings.
Getting others to share your content
When you get others to share your content, it is bound to reach a wider audience. Getting influencers to participate in specific campaigns and promote content is a popular way of getting a trend to go viral. Information gets disseminated widely and reaches a larger number of viewers.
Maintain a content calendar and post regularly
Regular posting helps to keep the audience engaged. It is best to maintain a monthly content calendar and post relevant content in a variety of formats. It could be a mix of product-specific, industry-related, and topical posts Content that is well researched and rich in value will always find an audience.
and topical posts Content that is well researched and rich in value will always find an audience.
The timing needs to be perfect
When it comes to content delivery, timing needs to be perfect. An excellent topical post on the wrong day has no value at all. The content needs to be relevant to the occasion and visible at the right time. Participating in a trend is all about timing and serving your content cold would not have any impact.
The Last Word
Evolving the right digital content marketing strategy requires extensive research, careful planning, and flawless execution. Words have a powerful impact and are needed to be used carefully to communicate. How you say it is more critical than what you say if you want to connect with a segment of people. You need to speak their language and make them relate to your content. The closer you get to understanding the psyche of your target audience, the better the chances of winning and achieving your end goals. Make sure you deliver the right content at the right time in the right format to the right audience and you can be sure of the right outcome!