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B2C marketing is considered glamorous while B2B marketing may be seen as boring. This is the usual perception that most people have, but it doesn’t need to be that way. You can add some spice to your B2B campaign and liven it up by using the best digital marketing tools at your disposal. Selling to other businesses need not be disinteresting if you choose the right ways to go about it. After all, it is successful business outcomes that matter. Let us look at the ways digital tools can spruce up B2B Marketing, leading to conversions and sales.
Tell the right Story and sell the story right
When you tell a story about your brand, you need to tell it right so that it resonates with the audience. It is important to connect at a human level. When you tell the right story, the target audience will be able to appreciate the solutions that your product offers.
Remember, it is not enough to tell the right story, you need to sell it to the right audience. There is no point telling your story on a platform that your target audience doesn’t prefer. For B2B, LinkedIn is the best platform, followed by Twitter. If you tell the right story to the right audience, you have the highest chance of conversions.
Use good old email marketing – It works like a charm
Email marketing is far from the old antiquated tool that you may think it is. It has been around since the internet was created, but still packs a powerful punch when it comes to targeted marketing. If you are looking at wooing a targeted customer base, email marketing is your best friend. It offers 36x return on investment and is simply the most effective tool for direct marketing. If you spend some time segmenting your customers and creating personalised messages for each segment, you can achieve great results by meeting the specific needs of the audience and providing them with relevant actionable information.
Wear your creative hat but don’t go overboard – Your TG may not be impressed
Your campaign must be crafted to create a good impression on your target audience. What is meat for one group may be poison for another. If you try to apply your B2C quirky ideas with your B2B audience, chances are they won’t get the desired results. Understand the mindset of the target group you are wooing and keep your ideas creative without going crazy. Craft a specific message for each buyer persona instead of sending out a single message to all groups. Add more value to your messaging rather than trying to be offbeat.
Anticipate the needs of your target audience and tailor your campaign
No marketing campaign is effective until it meets the needs of the target audience. It is important to assess the needs of the customer group, align them with your business goals and work on creating a personalized campaign that will yield the desired outcomes. The best campaigns fall flat if they don’t address the needs of the audience.
Use data to your advantage
In digital marketing, everything can be measured. What can be measured can be evaluated and improved upon. Use this to your advantage. Make sure you analyse how each B2B digital marketing strategy works and measure its impact. Based on what the data tells you, make midway course corrections. Use marketing automation to drive efficiencies and reduce markets.
Use an omnichannel approach
While we are living in a digital world, you need not bid goodbye yet to traditional marketing strategies. In fact, integrating digital marketing with traditional marketing strategies may be more effective when it comes to handling B2B.
Use social and paid advertising
A combination of social and paid advertising on the right platforms can yield rich dividends by helping you reach a wider audience. This will help you raise your brand awareness which will result in more traffic to your website.
Use technology to hold virtual meetings
Post the COVID-19 pandemic, virtual meetings have become a very useful tool to conduct client meetings as it removes the disadvantages of time and place. Use this tool effectively to meet your clients and pitch your offerings.
Webinars are powerful – Use them to your advantage
Seminars are a thing of the past. They involved getting people together physically in a common space and were costly logistical nightmares to get the scheduling right. They have been smartly replaced by webinars. Now you can conveniently reach out to a wider audience more cost-effectively and promote your message. Since it eliminates the limitations of time and distance, webinars are a very efficient way to communicate with audiences and work very well for B2B marketing.
Find your magic mantra and stick to a plan
The same size won’t fit everyone. It is imperative that you find the optimal marketing mix that works for you and work to a plan. Identify the platforms and digital marketing tools that work best for your business and stick to them. Measure your outcomes regularly and tweak the plan to iron out flaws.
Wrap Up
Every story needs to be told in the right way, in the right setting to the right people to get the right results. B2B marekting need not be boring. If done right, it can yield great results for you consistently. Team Pumpkin is an integrated digital marketing company in India that handles both B2C and B2B clients with great aplomb. If you wish to have your brand story marketed right, you can connect with Team Pumpkin.