Plum Goodness

About the brand

Plum Goodness caters to your skincare, haircare, bodycare and makeup needs through formulations that are all about delivering goodness to you! As India’s first 100% vegan beauty brand, it needed to increase its visibility by breaking the clutter of other dominating brands. This called for experimentation— experimentation through campaigns, platforms, advertising formats and audiences.

Approach

• Structuring the campaign to test ad formats


• Experimenting with different audiences


• Varied campaigns on different platforms


• Effective geo-targeting for North and South regions