About the brand

Tata Steel Aashiyana is a one stop online platform for top quality construction materials that are strong, safe,long-lasting, and dourable.

Approach

• Website ranking solely for branded keywords


• High bounce rate due to limited product information


• To answer user queries blog as well as FAQ were not present on the website

Implementation/ Execution

• Monthly publications as blogs, infographics, video blogs, etc.


• Content cluster to explain end to end construction journey


• Product specific guides


• Product specific details such as material quality, size, dimensions, & more