About the brand

Tata Steel Industry Consulting is the consulting arm of TATA Steel. It was established in India in 1907 as Asia’s Asia’s first integrated private steel company. Today, the company offers services in Mining, Steel Manufacturing, Human Resource Management, Industrial Relations, Productivity, and Continuous Improvement. TSIC functions as more than just a consultancy. It comprises practitioners and experienced subject matter experts that deliver results in an organizational context.

Approach

• A distribution chain for brochures was established based based on the agenda and information of the events


• Research was commenced across events based on 4 criteria: Location, Age, Designation, and Company


• Brochures were crafted in a visually eye catching way to strike viewer insights, intrigue, and interest


• The content effectively highlighted the brand’s USPs, services, & pillars

Results and Impact

Brochures were distributed at several events, including

• HR Katha (Bangalore)


• Pelletization event


• STIS event


• IIM ATM 2022


• IMME


• ISA Steel conclave event


• HR Katha (Delhi)


• UBS Forums, Future of Leading & Development Summit-202


• NHRDN conclave


• ETHR future skills


• L and D event


• AITISM event


• SEASI 2022

A total footfall of over 2,800 was recorded, making this one of the largest print marketing events executed by Team Pumpkin.