To create brand awareness by showing people how we are present in almost everything around them and are making homes and structures stronger and more durable.
We collaborated with Amitabh Bachchan for a campaign called #AndekhiTaqat to show how APL Apollo products like steel tubes, steel planks, balcony hand rails etc. are omnipresent and contributes towards the development of nation’s infrastructure and provides the houses and offices with great strength. The brand was able to reach out to common man and made people realize how APL Apollo is present everywhere around them.
