How can you maintain website design
consistency across
multiple sub-brands?

Problem statement:

Tata Steel has multiple sub-brands and business subsidiaries each catering to different target audiences yet aligned with the overall vision of Tata Steel Limited which is part of the Tata Group. Maintaining a consistent visual and communication identity across the sub-brand websites requires a significant amount of attention to detail and understanding of the target audiences.

Key Issues:

• Each brand had its unique messaging and purpose and should be engaging for that particular brand's intended target audience
• Design should be modern yet mature and with the sole purpose of delivering the right message
• The site should be extremely secure, robust and should attain the highest infrastructure standards

Objective:

To develop sub-brand corporate websites that fit the overall tone and style of the Tata Steel brand identity.

What We Did

• Designed and developed extremely easy-to-use and interactive websites built for 7+ brands
• Irrespective of the business vertical each website had its unique design language and user journey
• Irrespective of the business vertical each website had its unique design language and user journey
• Some websites required complex filtering and security functionalities
• Infrastructure and site security were the top priority
• Although each brand had its own unique identity, the TATA Steel brand alignment was ensured
• Every site was maintained post-launch

Platform & TechStack